DIGITAL MARKETING TRAINING IN HYDERABAD The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.
Introduction
• What Is Digital Marketing?
Introduction
• What Is Digital Marketing?
- Principles of Digital Marketing
- Digital marketing defined
- Traditional Vs Digital Marketing
- Benefits of Digital marketing
- Distinctions of Digital marketing
- Components of online marketing
- Digital marketing trends, platforms
- Digital Marketing strategy
- Career opportunities
- Introduction to SEO
- History of Google
- What is Search Engine?
- Types of Search Engines
- How Search engines work?
- Search Engine Algorithms & Updates
- Installing WordPress in domain
- Installing plugins to SEO
- Search Engine Marketing (SEM)
- Overview SEM
- Search engine optimization (SEO)
- Paid search
- Local search
- Link building In-depth
- Google AdWords
- Introduction to Paid Marketing
- Google AdWords account
- lling settings
- pes of Campaigns
- C Campaign Setup
- Groups and Keywords setup
- Online Advertising
- Search ads
- Display ads
- Affiliate marketing
- Social media advertising
- Google Analytics
- Purpose of website analytics
- Tools for website analytics
- Installing Google Analytics
- Basic terminology and KPI’s
Search Engine Optimization(SEO)
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