Digital Marketing Online training The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.
Introduction
• What Is Digital Marketing?
Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional Vs Digital Marketing
• Digital marketing – Benefits, Distinctions
• Components of online marketing
• Digital marketing – Trends, Platforms, Strategy
• Career opportunities
• What is domain? How to register Domain?
• Web Hosting,
• Types of Web Hosting
• Websites Vs Portals Vs Blogs
• Dynamic / Static Websites
Building a Digital Foundation
• Online marketing – planning and success
• Defining your target market
• Online marketing measurement
Planning a Web Site for Online Marketing
• Site map, Site components
• Wireframing
• Elements of a successful site
• Home page best practices
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