Training Institutes in Hyderabad is one of the most feasible solutions for individuals and professionals looking forward for their skills up gradation. Datadot courses are designed with the help real MNC’s and companies with the goal of training what companies expect from their future employees.
Digital Marketing Training Institutes in Hyderabad is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.
- Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional Vs Digital Marketing
• Digital marketing – Benefits, Distinctions
• Components of online marketing
• Digital marketing – Trends, Platforms, Strategy
• Career opportunities
• What is domain? How to register Domain?
• Web Hosting,
• Types of Web Hosting
• Websites Vs Portals Vs Blogs
• Dynamic / Static Websites
Building a Digital Foundation
• Online marketing – planning and success
• Defining your target market
• Online marketing measurement
Planning a Web Site for Online Marketing
• Site map, Site components
• Wireframing
• Elements of a successful site
• Home page best practices
Optimizing Web Site for Online Marketing
• Web site platforms
• Mobile sites
• All about Domain names
• Choosing a right hosting company
• Analyzing the Website
• Web site maintenance / management
Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing WordPress in domain
• Installing plugins to SEO
• Keywords – Types, Analysis tools
• Preparing & analysing keywords
• Best keyword research tools
• On page / Off page Optimization
• Link building strategies
• Prerelease list
• Bookmarking sites
• Blog commenting
• Google hacking URL technique
• How Page Ranking is done?
• Domain authority
• Reports & SERP management
Search Engine Marketing (SEM)
• Search engine optimization (SEO)
• Paid search
• Local search
• Link building In-depth
Google AdWords
• Introduction to Paid Marketing
• Google AdWords account
• Billing settings
• Types of Campaigns
• PPC Campaign Setup
• AdGroups and Keywords setup
• Bidding strategies
• AdRank
• Quality Score Optimization
• AdWords Ad Formats
• Ad Extensions
• AdWords tools
• AdWords Editor Tool
Social Media Marketing
• Social media
• Social networking
• Setting Social objectives
• Creating right profile & settings
• Social Media strategy
• Facebook marketing
• LinkedIn marketing
• Twitter marketing
• Google+ marketing
Social Media Optimization (SMO)
• Social networking
• Blogging and micro blogging
• Video sharing
• Social shopping and opinions
• Social news & social bookmarking
• Social events, Wikis
Blogging
• To blog or not to blog?
• Blogging succes
• Blog content creation ideas
Online Advertising
• Search ads, Display ads
• Affiliate marketing
• Social media advertising
• Local advertising
• Email advertising
Online Marketing Strategy Google Analytics
• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics
• Basic terminology and KPI’s
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Call us at : 9052641113 / 9052651113
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